Asia Search Engine Academy Advanced SEO Workshop
". . . beginning and advanced workshops tailored to meet YOUR specific needs!"
Conducted by Fabian Lim
5-Day SEO Workshops
▪ It's time to stop stressing over your rankings.
▪ At last, it's time to stop guessing about your strategies.
▪ Isn't it time you stopped chasing algorithms around in circles?
At the Ultimate SEO Mastery Workshop, you'll build genuine top ranking SEO skills in just a few hours of personal, hands-on instruction.
* Keyword forensics -- discover research techniques that will get you outside of the mainstream thinking and help open up completely new windows of high-value traffic into your site. Keyword forensics is a brand new session to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
* Truth and myths about search engine robots - highly informative look at the exact "sequence of operations" of a search engine robot.
* Content development made easy -- learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.
* Working with database-generated sites -- discover how to get 98% of your dynamic pages completely indexed and ranked by the major search engines. These are some of the sharpest techniques we've ever shared which can boost your visibility factors by up to 500% on average.
* Cascading style sheets -- how to get rid of code bloat and still have designs that will impress your buying audience. We'll reveal the multiple benefits of CSS of SEO in our newest session.
* The Missing Element in SEO -- learn how to never run up against a brick wall with your Web site. A unique, original and inspiring session
that will stir up your idea excellence and lead you to more SEO profit
centers for your business.
* LSI (artificial intelligence) -- learn how to work with one of the latest and most powerful white hat influences in the SEO/SEM industry.
* Google / Yahoo SiteMap -- learn why it's crucial for every Web site to have one.
* Power of internal linking -- learn how to use the power of your own Web site the proper way when it comes to linking - all 100% White hat!
* Prioritized SEO Action Plan - - Each student will receive a new "working tool" in the form of a Prioritized SEO Multi-checkpoint Action Plan. This new tool can be implemented in class to quickly identify and document dozens of strategic SEO related elements during their web site review and evaluations. The Prioritized SEO Action Plan is designed to easily and quickly capture dozens of points for future reference and ensure that students maximize the value of their training and information retention.
* "How to Utilize User-Generated Content for Attracting New Traffic."
How many new visitor audiences would you like to begin getting exposure to with these techniques? This session teaches you how to make the most of great new high quality user generated content!
* Social Media Marketing Strategies - - One of the reasons students of SEO enjoy our Workshops is because we share our most recent research based on actually testing of various new methodologies so we can separate fact from fiction. Come enjoy this new session to get the truth on the topic of Social Media.
* Plus loads of examples and demonstrations as well as all of our private SEO strategies with our complete tried and true "hands-on" SEO training sessions where you "learn by doing."
Here is the Complete upcoming 5-Day Agenda:
2-Day Beginners Workshop
Day One of Beginners Workshop
Focus: A Solid Foundation in Search Engine Marketing, learn our step by step, stress free system for gaining top Web visibility and exposure.
8:00 AM to 8:30 AM -- Registration
8:30 AM to 9:00 AM -- Welcome and Introduction of Participants
* Discover our 6-step system for gaining top rankings in major search engines using the system Robin Nobles and John Alexander personally use.
* Stress Free System Overview - Stop stressing and begin to get results right away.
* Why this system will work for you and how it will work for you.
* Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
* Learn how to determine exactly what your ideal buying audience is searching for.
* Learn how to tap into huge windows of opportunities nearly instantly without stress.
* Learn the most powerful insider uses of the keyword research tool, Wordtracker.
* Class practice time
* Hands-On Assignment!
* Examples of what type of content works best
* How to gain maximum advantage from your Web copy
* Step by step guidance on how to create content and in what order
* How to quickly optimize your pages without fooling with code for hours
* Class practice time
* Hands-On Assignment!
* Learn unique ways to make dramatic improvements to your click through ratios
* Class practice time
Answer questions, and hand out evaluation forms.
5:00 P.M.: End of Day #1
Day Two of Beginners Workshop
Focus: Search Engine Processes
8:30 AM to 8:45 AM -- Review Evaluation Forms and Answer Questions
* Discover which search engines and which Directories are most important.
* Review all of the ways to get your pages indexed by search engines.
* Learn the most effective ways to get your pages submitted and accepted
* Advantages of Paid Inclusion and review the disadvantages.
* Submission tips and order sequence
* How to monitor and benchmark your Web visibility
* Class practice time
* Hands-On Assignment!
* How to stay out of trouble with the search engines.
* Everything you need to know about working with Directories.
* What's working right now with link reputation.
* How to build legitimate link popularity.
* The Power of working with Blogs
* How Blogs work and advantages of Blogging strategies
* Making the most of your Blog
* Blog Search Engines
Review of Participants' Web Sites
Group Problem Solving Assignment!
Answer questions, and student progress evaluation.
Final Exam
Certification Awards
5:00 to 5:30 p.m.: End of 2-Day Beginners Workshop
Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!
Earn University Continuing Education Units (CEU's) by completing the Beginners Workshop! Contact workshop registration page.
3-Day Advanced Workshop
(Is the Advanced Workshop "right" for you? Take this prerequisite quiz to find out.)
Day One of Advanced Workshop
Focus: Advanced Keyword Research and Creating Effective Sales Copy
8:00 AM to 8:30 AM -- Registration
8:30 AM to 9:00 AM -- Welcome and Introduction of Participants
The Future of Search Engine Marketing
Advanced Keyword Research and Behavioral Trend Analysis
* You may *think* you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with choosing targeted keywords for your Web pages.
* Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.
* Working with high-performance "root words."
* How to find your own industry related "windows of opportunity."
* "Wordtracker forensics" how to quickly discover hidden evidence of search behaviors
* Hands-On Assignment!
Advanced Optimization Strategies
* How to Create Captivating Sales Copy for Your Web Site
* Release the creative SEO inside of you - how to separate your service from others.
* How to increase your chances at converting visitors to buyers?
* Learn how to increase your conversion rate by writing effective sales copy.
* Hands-On Assignment!
Web Site Reviews
* Each student is given a review for one of their sites on the big screen
* Multiple suggestions and guidance for improving your visibility
* Many new ideas and enhancements often originate from these sessions of high value brainstorming
* Improving your click through ratios and improving business
* User Generate Content
* Hands-On Assignment!
* Optimization process review
Answer questions, and student progress evaluation.
5:00 p.m.: End of Day #1
Day Two of Advanced Workshop
Focus: Search Engine Processes and Advanced SEO Strategies
8:30 AM to 8:45 AM: Review of Evaluation Forms and Answer Questions
* Latent Semantic Indexing - What it is and how to take advantage
* Example of how powerful LSI strategies are
* Discussion on Submission Procedures, including XML Feeds
* Building Relevancy in Yahoo!
* Conversations on Google
* A look at MSN
* Powerful tools you need to know about
* Hands-On Assignment!
The Importance of Building A Legitimate Link Reputation
* What is "Link Reputation"
* How important is Google's PageRank?
* Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
* Hands-On Assignment!
Web Site Reviews
Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
Work around strategies for common design challenges
* how a search engine robot works
* how to make sense of CSS for SEO
* how to get your dynamic pages completely indexed and ranked
* how to get your database pages ranked
* Understanding PPC Strategies and lowering Your Cost per Lead
* Other important and powerful "work around" strategies
Working with the Pay Engines
* No doubt about it -- the pay engines can play a very important role in search engine optimization if you understand the rules of the game.
* Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales.
* Learn of services to help you track your keyword purchases.
* Hands-On Assignment!
How to Boost Compelling Visitor Response (and Increase your ROI)
* After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?
* Hands-On Assignment!
Answer questions, and student progress evaluation.
5:00 p.m.: End of Day #2
Day Three of Advanced Workshop
Focus: Advanced Strategies and Strategies "Beyond SEO"
8:30 AM to 8:45 AM -- Review of Evaluation Forms and Answer Questions
How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
* Learn the power behind article writing, and get ideas for your own articles.
* How to find new markets and how to build a distribution network.
* Robin discusses her strategies for reaching approximately 1.5 million people in just 48 hours.
* Robin's General writing tips
Web site Statistic and log analysis:
* Tips for analyzing your reports and data
* Which are some of the best reporting systems
* How to use the data to make Web site improvements and increase business
* What areas are the most important in log analysis, and which should you be concentrating on?
* How to use reports to solve problems
* Our favorite tools for monitoring the Spiders
* Hands-On Assignment! Demonstration of software for tracking traffic and spider visits.
* Social Media Marketing
Next you can choose from 1 of 2 different Tracks:
Track #1: The Professional SEO: How to build a new SEO business right from scratch.
Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients!
You will learn:
* The smartest ways to find new customers
* All about Pricing strategies;
* How to build powerful proposals;
* How to build your new SEO business from scratch;
* How to establish credibility with clients when you are new;
* How to manage client communications;
* How to continually out-perform your client's expectations;
* How to build your business presence through networking.
* Key essentials for building clients for life
Track #2: For SEO's who are Working on Their Own Sites
* Detailed Insights Into Each Major Search Engine
* Review participants' pages and sites and conduct a "problem solving" session.
* Review projects created earlier in the day.
Answer questions, and student progress evaluation.
Final Exam
Certification Awards
5:00 to 5:30 p.m.: End of 3-Day Advanced Workshop
Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!
Earn University Continuing Education Units (CEU's) by completing the Advanced Workshop! Contact workshop registration page.
Are you highly advanced and looking for unique, real-life strategies used by top SEO's in the industry? Consider attending our Ultra Advanced SEO Symposium and take your strategies to the highest possible level.
5-Day Workshop
The 5-Day Workshop will consist of the 2-Day Beginners Workshop followed by the 3-Day Advanced Workshop. Follow the agenda for both the Beginners and Advanced Workshops to learn how this intense 5-day workshop will be conducted.
Students who attend the 5-Day Workshop will learn search engine marketing strategies from the basics all the way through the advanced strategies for a totally comprehensive week of learning.
Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!
Earn University Continuing Education Units (CEU's) by completing the Advanced Workshop! Contact workshop registration page.
Benefits of Attending a Search Engine Workshop Again and Again!
* With the workshops now divided up according to experience level, beginning students will want to move up to the Advanced workshop, and Advanced students will want to come back on a yearly basis to catch up on what's happening in the industry since the last time they attended a workshop.
* We're constantly updating the workshop material itself as the industry shifts and changes. There will always be certain "standard" sessions at the workshops, but the techniques involved in those strategies are constantly evolving, and you'll learn about those changes by attending the workshops on a regular basis.
* If you attend the first workshop as a true beginner, you may be able to absorb only so much. When you come back again, you'll be ready to tackle the more advanced strategies that you'll want to use in your SEO work.
* Every workshop is different, with different people from different walks of life. We all learn from each other. Plus, attending the workshops regularly will help you come in contact with people who are interested in the same things that you are: success on the Web, and you'll be able to learn from the experiences of others.
* Don't forget that returning students can attend the workshops at one half the price of the workshop throughout the current and the next year! (Note: this discount doesn't apply to the Ultra Advanced SEO Symposium or to workshops not previously attended.)
* If your industry requires yearly CEU's, don't forget that you can earn University CEU's by attending our workshops.
* And, let's face it -- Search Engine Workshops are FUN! Because attendance is kept down, you get to know each of your fellow students and they become your friends. You laugh with them, then cry with them, as you each share search engine stories. They become your SEO family, and you can keep up with them by participating in the World Resource Center after the workshop.
* Join us at least once a year to keep up with what's happening in the industry and to get to know another group of search engine friends. :)
Register now to attend a Asia Search Engine Academy Workshop!
